What you need to know: The Cubs gave Jake Arrieta a 4-0 lead in the first inning, and eventually the Cubs led 6-2 into the late innings. But the bullpen could not hold the lead, and a three-run blast from Andrew McCutchen put the Pirates ahead in the late innings. Despite the best efforts of a late […]
Day: April 15, 2017
The Early Development Of Cubs Marketing
When William Wrigley took a majority share of the Cubs in 1921, he transformed the way baseball was advertised. He dedicated himself to increasing the game’s appeal and pulling in a diverse audience. Through the introduction of Ladies’ Day and the radio broadcast of every Cubs’ game, Wrigley’s innovations redefined both baseball and marketing. The […]