Chicago Daily Tribune, Deceber 19, 1915

The Early Development Of Cubs Marketing

When William Wrigley took a majority share of the Cubs in 1921, he transformed the way baseball was advertised. He dedicated himself to increasing the game’s appeal and pulling in a diverse audience. Through the introduction of Ladies’ Day and the radio broadcast of every Cubs’ game, Wrigley’s innovations redefined both baseball and marketing. The […]

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Spalding And The Baseball Tour

AG Spalding’s preoccupation with making baseball America’s game began perhaps in 1874 when he toured Great Britain with the White Stockings. The trip achieved limited success, but its potential led Spalding to plan another, more vast trip in 1888. He gathered the Chicago White Stockings and various opposing players called the All-American team, and set […]

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Behind Every Successful Baseball Promotion Is A Woman

Through Ladies’ Days and Girls’ Nights, baseball has long tried to appeal to women, achieving varying degrees of success. For many of these promotions, it is men who have pieced them together, often resulting in backlash as current female fans feel patronized or ignored. Though baseball has had a tough job marketing to women, it […]