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The Cubs and Moby Dick

“Weeghman, Weeghman, Federal man Make me a contract as fast as you can, Pad it and sign it and mark it O.K. And I’ll go to the majors and ask for more pay.” It’s no secret that Theo Epstein has been enamoured by Anthony Rizzo for the entirety of Rizzo’s career, first drafting him with […]


Yosh Kawano and Japanese American Baseball

“He became an icon. I don’t know how many clubbies can say that.” -Ryne Sandberg on Yosh Kawano Many of us who have attended a game at Wrigley Field have spent several moments admiring the flags flapping in the breeze and breathing in the smell of history emanating from every nook and cranny. We can […]

Chicago Daily Tribune, Deceber 19, 1915

The Early Development Of Cubs Marketing

When William Wrigley took a majority share of the Cubs in 1921, he transformed the way baseball was advertised. He dedicated himself to increasing the game’s appeal and pulling in a diverse audience. Through the introduction of Ladies’ Day and the radio broadcast of every Cubs’ game, Wrigley’s innovations redefined both baseball and marketing. The […]