Chicago Daily Tribune, Deceber 19, 1915

The Early Development Of Cubs Marketing

When William Wrigley took a majority share of the Cubs in 1921, he transformed the way baseball was advertised. He dedicated himself to increasing the game’s appeal and pulling in a diverse audience. Through the introduction of Ladies’ Day and the radio broadcast of every Cubs’ game, Wrigley’s innovations redefined both baseball and marketing. The […]

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Game 10 Recap: Pirates 4 Cubs 2

What You Need to Know: David Freese recommenced his career-long effort to irritate Cub fans, going 3-for-4 with two doubles and two RBI. This included the game-tying single in the Pirates’ sixth after the Cubs had just taken a 2-1 lead in the previous inning. Francisco Cervelli followed with a two run double and the […]

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Game 9 Recap: Cubs 4 Dodgers 0

What You Need To Know: Behind solo home runs from Addison Russell and Anthony Rizzo and a solid start from Brett Anderson, the Cubs shut out the Dodgers 4-0 today to win their third straight series to open the 2017 season. Next Level: There has been a lot written about the Cubs unbelievable 2016 defensive performance and […]